Cookie policy

Cookies are text files placed on your computer's hard drive by a web page server. Perfetti Van Melle - PVM UK uses cookies to make our Sites easier to use and better tailor the Site and our products to your interests and needs. Cookies may also be used to help speed up your future activities on our site. For example, a site can recognise that you have provided personal data and refrain from requesting the same information a second time. We may also use cookies to collect information about your computer, such as your IP address (a number assigned to your computer whenever you surf the Internet) or the type of Internet browser or operating system you are using, and link this to your personal data. This is to ensure that our Sites present the best web experience for you, and are effective information resources.

For the storing of these cookies Perfetti Van Melle - PVM UK uses a pop-up screen with information about cookies and a tickbox to obtain consent. You can also disable cookies in your browser settings. Refusal of cookies at the site you enter may result in an inability to visit certain areas of the site or to receive personalised information when you visit the site.

Google analytics

The websites may use web analytics tools, such as Google Analytics and/or Unica, to track your interactions with a site and to store information, such as what time you visited it, whether you have visited it before and what site referred you to it. Website measurement statistics may be used to personalise your website experience, as well as to evaluate – anonymously and in aggregate – statistics on website activity. We use this information to measure the effectiveness of our web presence and to compile statistical reports. Where we use Google Analytics, we may share this information with Google to help Google improve its products and services. Neither we nor Google shall use (or authorise any third party to use) this tool to track or collect personal data about you or associate your personal information with Google Analytics data.

Pixel tags

Some of the pages you visit may also collect information through the use of pixel tags (also called clear gifs) that may be shared with third parties which directly support Perfetti Van Melle UK’s promotional activities and website development. For example, website usage information about visitors to our websites may be shared with our third party advertising agency to better target Internet banner advertisements on Perfetti Van Melle – PVM UK websites. The information collected through the use of these pixel tags is not, however, personally identifiable, although it could be linked to your personal data.


Cookies are automatic procedures for retrieving information relating to certain preferences of an internet user while visiting a certain website, to allow the user to be recognized as recurring and thereby personalize use and make navigation faster.

Types of cookies

The following is a classification of cookies depending on their characteristics:

a) Depending on the company that manages them:

b) Depending on the time they remain active:

c) Depending on its purpose:

Cookies deactivation

The user can configure the browser to accept or reject cookies by default.

If the user decides to reject the use of cookies, certain benefits may be limited.

The procedure required to block and eliminate cookies may differ from one Internet browser to another, so you may at any time change this according to the instructions given by the Internet browser concerned, as shown below:

These browsers are subject to updates or changes, so we cannot guarantee that they coincide exactly with the version of your web browser.

Cookies on the web

On the Web, the following types of cookies are used:

Analytics Cookies

Google Analytics --> basic page view tracking send to Google Analytics

Advertising Cookies

DoubleClick --> advertising tool of Google that can track the same user across websites

GA Audiences --> Google Analytics advertising tool for audience analysis and targeting

For any additional questions related to the use of cookies, the user can send a written request by email to: to the attention of the Data Protection Office.

Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.